Artificial intelligence-based systems or Intelligence (AI) and digitization now dominate various business sectors to optimize income, but so the human role remains irreplaceable.
The Director of Operations Sales and Marketing Hotel Harper
Kupang, Reju Jaffi, performing as a source in a public lecture held in the University University University University's IV floor hall Citra Bangsa (Laughter)UCB) Kupang, Friday (13 / 11 / 2026).On that occasion, Reju brings up the material referred to as "Revue Management and Dynamic Pricing the Digital Era" in front of professors and students.
"AI can't evolve without a human, can't walk alone, and has to be operated by a human," says Reju.
Reju emphasizes that the ultimate human power that the machine or digital system does not have is a hospitality of hospitality, smile, comfort, as well as the ability to provide sincere personal services to customers. The combination of advanced technology and human hospitality is the key to the current success of the hospitality industry.
More importantly, the core matter of income management is laid out as a strategy to maximize hotel profitability via selling the right product to the right customers, at the right time and at the right price.
In the context of hospitality, dynamic pricing applications rely on the fluctuations of market demand.
When there's a surge of major activity or events in the region like the city
KupangWell, room requests are up so the selling price tends to go up.Instead, when the visiting rate is down, the price adjustment strategy is done to attract consumers.
For this demand and offer's economic laws to run dynamic and supported by advanced technology devices, such as the Property Management System (PMS), the Al-RMS Management Management System, and the Channel Manager that synchronized the available rooms in real-time to various global booths platforms.
In the hotel's operational, dynamic price zoning is supported by various metric and essential elements, among which are: best available Rate: best available and accessible by the candidates, either through direct (direct) channels or online.
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Duration or long as the guest stays in the hotel.
To the Market Market Market Market (Market Segment & Market Mix): Grouping customer types such as corporations, governments, groups, or individuals who are in reference to the application of fares.
Heyreju also highlights the difference between direct and online booking. The prices offered over a digital channel (an official website or Online Travel Agent) nor a direct order (walk-in) must be managed in tune using integrated system technology. It's to keep hotels competitive in the global market without harming income.
Through that exposure, public college participants - especially students - are asked to understand that data-based digital technology utilization and management systems are the key to the hotel industry changing any business opportunities to be sustainable in the digital era.
Service Quality
Meanwhile, the BPD Secretary of NTT PHRS, Michael Tamara, S.M, B.A (HONS), emphasizes the importance of increased SDM quality and professional work ethic for the perpetrators in the hotel industry and tourism. It was brought up in a material debriefing session regarding the standards of service, labor culture, and the challenges of recruits in the modern era.
According to Michael, the key to winning the competition of the hospitality industry is not only in physical facilities, but in the quality of services each staff gives to guests.
May Michael draw some crucial points regarding the hotel's standard service, among which:
Guest Experience: Guest Experience really affects reviews, reputations, and revisiting rates to a hotel.
Service Recvery: Employee charged, rem
pati, and a professional in handling any complaints to restore the trust of disappointed guests.♪ In addition to the aspect of service, Michael also highlighted the importance of planting professional labor culture (Five Foundation of Observation) for workers in the hotel sector, which includes the first time discipline: punctuality in the beginning of duty and tensiveness of work. Both Integrity and Honesty: Heed high honesty in carrying out professional responsibility. Third Responsibility: Carefully responsible for every action and service given. Four Teamwork (Teamwork): Building solid coordination across the department and the Fifth Initiative and Learning: Has a high will to learn to continue to improve self-competence.
At the end of the harvest, Michael also shared data and projections related to the job market in the city.
Kupang. With the competitive working rate in this region, Michael said that for young recruits and graduate travel institutions especially prepare themselves, starting with curriculum vitae (CV) quality improvement, foreign language mastery, to maintain early professional ethics and reputation.To have these interactive events come with a prize quiz session, and questions around technical terms in hospitality and digital businesses.
Through this public course, students are expected to be able to understand early on modern hospitality business dynamics which combines digital technology's excellence with adaptive marketing strategies in the digital era.
